Audrey Hepburn bubble gum cake

Audrey Hepburn bubble gum cake

Time-lapse videos are one of the key ingredients I have used to enhance my social media marketing strategy.

As a small business owner I don’t have a marketing budget, however, I invest in a good smartphone with an amazing camera to be able to record and share my work in progress and the final result almost immediately after I finish making the cake.

Your customers can know what you are capable of unless you show them, and they are usually online looking for entertainment but it also means that they can’t spend an hour viewing your work.

So it’s your job to grab their attention for a minute or less to make an impression.

Here is a 1-minute time lapse video of the work in progress, I hope you like it.

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